Digital SIG -- June 2005


RAW digital image format

With the booming sales of digital cameras has come an increased interest in the quality of the digital product and how to achieve the best outcome. That has led to the increasing adoption of the RAW format for digital photographs.

What is RAW format?

Put very simply it is the basic unchanged - raw - data output of the colour sensitive pixels of the image sensor before it is processed and converted to 8-bit JPEG or 16-bit TIFF format for storage on the memory card. RAW data from most high end digital camera contains 12 bit data, which means that there can be 4096 different intensity levels for each pixel, whereas an 8-bit JPEG file can have only 256 different intensity levels.

There is no standardised RAW format and each camera maker typically produces a proprietary format. It is mainly only high-quality cameras that can save and export RAW files.

If the data is stored as a JPEG file it is modified in the camera for parameters such as white balance, saturation, sharpness, contrast etcetera and subject to JPEG compression. A JPEG file is smaller, and a very common format that is universally recognised in the computer world.

TIFF files are larger than JPEG files, but they retain the full quality of the image. They can be compressed or uncompressed, but the compression scheme is lossless, meaning that although the file gets a little smaller, no information is lost.

RAW files are processed on a PC, allowing users to adjust the exposure and color after the image has been captured. If you save the RAW data, you can then convert it to a viewable JPEG or TIFF file at a later time on a PC. Software such as Adobe Photoshop can convert RAW to other formats to produce better quality photos than those produced in the camera.

Microsoft says it plans to deliver native support for digital camera RAW images in the next major version of Windows, code-named "Longhorn."
 It will also distribute a RAW Image Thumbnailer and Viewer for Windows XP, letting users work with thumbnails, previews, and metadata display of Canon and Nikon RAW images directly in Windows Explorer. This tool will be available soon for free download at http://www.microsoft.com/

For a fuller explanation of this topic visit:

http://www.microsoft.com/windowsxp/using/digitalphotography/expert/rawfiles.mspx

http://www.bobatkins.com/photography/digital/raw.html


TerryB

Akvis - free licence

Dear Sir/Madam,

Our company, AKVIS LLC, would like to announce a raffle in celebration of the Company's anniversary.

We hope you will consider publishing a news about the raffle and the opportunity of winning a free license and a 10% discount for AKVIS software.

Please find the press release below for your information.

Sergey Galenko AKVIS LLC
------------------------------------
For immediate release

Contact: Sergey Galenko
Company: AKVIS LLC
Title: Chief Executive Officer
E-mail: press@akvis.com
 Professional Image Processing made easy! AKVIS proves once again that image editing can be fun

June 7, 2005: AKVIS LLC announces a raffle in celebration of its birthday.

It's been a year since the creative team at AKVIS LLC launched its first software for image editing. Now its highly successful product family includes 5 plug-ins for various image processing tasks.  

To celebrate the anniversary, the company announces a raffle. Participation in this event entitles you to a 10% discount on all AKVIS software as well as a chance to become one of the five winners of a licensed product of your choice. To subscribe to the raffle you should fill in the form at http://akvis.com/en/raffle.php. Coupons for the discount are sent upon registration. The winners will be announced by July 1, 2005.

AKVIS LLC, a member of Adobe Solutions Network (ASN) and ISDEF, is known for its popular set of image processing plug-ins: the image restoration software Retoucher, the collage kit Chameleon, the object cloner Stamp, the detail revealing software Enhancer and the newly launched software for B&W photo colorization Coloriage.

AKVIS solutions are both innovative and easy-to-use. This made them popular with digital photo amateurs as well as with professionals. Here is a quote from the review of The Club Mac of Hampton: "AKVIS is one of those companies that want you to know what you are buying and how to use it. Visit the AKVIS website and look at the samples and tutorials. You may just find the solution to your image editing problems."

The software developed by AKVIS is distributed worldwide as handy plug-ins for today's most popular image processing programs such as Adobe Photoshop, Photoshop Elements, JASC Paint Shop Pro among many others. The company offers software bundles so that you can save up on a volume order. The all-in-one kit for image editing AKVIS Alchemy is a unique chance to enjoy all 5 products at 121 USD off the regular price. The other package includes two retouching tools and saves you 27 USD.

"Our goal is to help people be creative," says Sergey Galenko, CEO of AKVIS LLC. "Our programs make editing fun. AKVIS team is enthusiastic about graphic and image processing issues. We sponsor several graphic and web design contests in USA, Germany, South America. AKVIS software is used in a number of educational institutions, archives and museums, for example in Tretyakov National Art Gallery in Russia. We made it our policy to support non-profitable organisations and offer our products free of charge or at discounts."

Pricing and Availability All AKVIS products are available for the Windows platform. Retoucher v.1.5, Chameleon v.2.2 and Enhancer 2.0 have also been ported for the Macintosh platform with other products well on their way to this optimisation. The Personal licenses to the software are available at the following prices:

Retoucher v.1.5 (image restoration software) - $87 (USD) Chameleon v.2.2 (collage creation software) - $69 (USD) Stamp v.1.2 (object cloner and retoucher) - $49 (USD) Enhancer v.2.0 (detail enhancing tool) - $69 (USD) Coloriage v.1.1 (image colorization tool) - $97 (USD)

Volume buyers, educational institutions and corporate users are offered a variety of licensing solutions. For details, please refer to the web-site http://akvis.com/en/discounts.php. A fully functional trial version of any AKVIS product can be downloaded free of charge from http://akvis.com/download with a 10-day evaluation period.

# # # AKVIS extends the special offer and free editor's copies to the publishers and editors who consider informing their subscribers about AKVIS software. E-mail for reference: press@akvis.com.

E-mail: press@akvis.com
Web: http://akvis.com 


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